Chief Marketing Officer

Executive · Remote · Full-time

TouchGuides sells digital guidebooks to vacation-rental hosts, and most of them find us through search, host communities, and word of mouth. As CMO you own how that story is told and how it scales, from the first page a host reads to the email that brings them back at renewal. This is a founder-led company at an early stage, so you will write the copy and run the experiments yourself well before you hire a team.

Responsibilities

• Own positioning, messaging, and the copy across the marketing site
• Grow organic traffic with content aimed at Airbnb and Vrbo hosts
• Run lifecycle email from trial signup through renewal
• Set up analytics that show which channels bring hosts who stay
• Build partnerships with property-management tools and host communities
• Report monthly on trials, paying hosts, and cost per acquisition

Requirements

• 7+ years in marketing, including growth work at a small SaaS company
• Hands-on with content, SEO, and lifecycle email; you write as well as you plan
• Comfortable running paid experiments on a small budget and reading the numbers honestly
• Experience marketing to small businesses, ideally hosts, property managers, or travel
• Happy to be the whole marketing team for a while and grow it as revenue allows